What is SEO

?
SEO stands for

Search Engine Optimization

which is the part of SEM (Search Engine Marketing). SEO refers to the process which is done for improve ranking and traffic through search engine.

Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.

Major Search Engine Rules and Principals:

To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:

   Spider - a browser-like program that downloads web pages.

   Crawler – a program that automatically follows all of the links on each web page.

   Indexer - a program that analyzes web pages downloaded by the spider and the crawler.

   Database– storage for downloaded and processed pages.

   Results engine– extracts search results from the database.

   Web server – a server that is responsible for interaction between the user and other search engine components.

Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.

Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.

Types of SEO:

There are two types of Search Engine Optimization which is also called as SEO Factors:

            On Page Factors and Optimization
            OFF Page Factors and Optimization

ON PAGE OPTIMIZATION

:
In this section the SEO expert work on the website where he wants to get traffic. This factor includes the work on view of web pages of website, content analysis, keyword selections for each pages, adjustment of Title Tag, Meta Description Tag and Meta Keyword Tags, ALT Tags, Internal Page Linking, Site Structure, Number of Pages, keyword density setting on each tag and in content etc.

This factor is very important and helps search engine to understand your website and it’s topic. For seo expert it’s really essential to understand deeply about to each tag and needs to remove spamming from the website.

OFF PAGE OPTIMIZATION

:
In this section the SEO expert make the plan to increase back links, which helps to increase traffic and ranking under the result of selected keywords. The best way to increase back links is you make your website link bait so people will link to your website by themselves.

The other way is you have to put your website’s links to other website, but always avoid spamming and try to paste your website links on those websites which are some how related to your’s.

What is Link Bait

?
This may be a free service which you offer for your target market, like you have a website of mp3 songs or DVD store and you add a section in your website where you offer free ecards. Now this is you have to understand that always offer the service which having interest for the same market. For example you have a store for kids stuff and you apply link bait for old age people.

The best seo expert / seo consultant always trying to increase back links through his link bait idea.

How to

increase back links

?
The other way is to post your website links to other website by yourself, there are lots of website where you can submit your link free, some examples are as follows:

Directory submission
Blog posting
Blog commenting
Forum posting
Article submission
Etc.

The above are very common ways to increase back links there are lots of other ways too for the posting, like 2 way or 3 way link exchange, diaries, album etc.

The most important thing is you should use anchor text and use your keyword as anchor which must help to increase ranking under that keyword.

The above is the very general information for those who wants to learn about seo and we tried to give most effective and basic information about search engine optimization in the above article.

Kind regards,

For Shah Communication